Head of Partner Enablement

We turn every customer interaction into an opportunity. We connect conversations, customer data and payments with AI Agents so that companies can deliver personal customer journeys at scale: both online and in person.

“The entire customer journey. One platform”

What we value

Every CM.com colleague, connects to our 4 shared values:

Drive and Lead

You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward.

Grow and Learn

The growth of our colleagues and our customers is our priority. You like to experiment, learn continuously and actively share knowledge and insights with others.

Together and Care

We work together and we believe that diverse perspectives lead to stronger outcomes. You value the social side of work, you show genuine interest and care about one another’s well-being.

Speed and Change

By welcoming AI Agents into our organisation, we fundamentally change how work is done. You are comfortable with change and you love working in a high paced environment.

The Role

You’ll build and own the partner network that takes CM.com into every European market: resellers, technology partners and implementation partners who sell, connect and deliver our platform together with us.

Software companies rarely grow on their own sales force alone. The strongest ones grow through partners: resellers with local presence and customer trust, technology companies whose products connect with ours, and implementation specialists who make sure customers get real value after they sign. In Europe this matters even more, because every country has its own language, business culture and way of buying. CM.com brings messaging, AI, customer service, marketing and payments together on one platform, and the right partners can bring that to many more companies, faster.

The challenge

You are accountable for the growth that comes through the partner channel. You decide which partners we recruit, how the partner program is set up (tiers, incentives, training and joint marketing), and how fast new partners become productive. You also set the rules, so partners and our own sales teams grow together instead of competing.

You build this across cultures and languages, and largely from the ground up. That takes an entrepreneur who can open doors, negotiate with senior leaders at partner companies, and turn relationships into a program that scales with clear numbers behind it.

You lead a team of Partner Managers, so your impact is measured through them: how well they recruit partners, get new partners productive and grow them into real revenue. You set the direction and the standard, and your team turns it into results with every partner.

You will

• Build and execute the European partner strategy and roadmap, and make clear where partners create the most value.

• Lead and grow a team of Partner Managers: coach them, set the standard for partner performance, and back them in senior partner relationships and escalations.

• Recruit and onboard new resellers, technology and implementation partners across European markets, together with your team.

• Design and run partner programs that scale across the region: tiers, incentives, enablement and joint marketing, and certify and train partners on our full offering so new partners deliver results faster.

• Drive pipeline sourced and influenced by partners together with the Heads of Industry, track partner performance, and represent CM.com at partner and industry events.

• Use AI tools actively to improve your own work: experiment, automate, and share what works with your team.

What success looks like

• Revenue, gross profit growth and pipeline in Europe generated through the partner channel

• Partner satisfaction (NPS) and retention

• Time to productivity of newly onboarded partners

• Engagement of your team

Requirements

• Significant experience in partner or channel management within a software or platform business, ideally across multiple European markets

• Proven people leadership: you build, coach and hold a team of Partner Managers to account, and you win through your team and your partners, not your title

• Strong commercial and negotiation skills: you can close a partner agreement and hold a partner to its commitments

• Hands on experience designing partner programs and enabling partners (tiers, incentives, training, certification)

• Comfortable working across cultures and languages; entrepreneurial and relationship driven, able to build a network from the ground up

• Languages fluent in English and Dutch. Willing to travel across Europe.

What we offer

As a CM.com club member, you’ll have the following benefits:

• Onboarding: Join our unique 3-days Global Onboarding program in our Headquarters in Breda, a deep dive into the culture of CM.com.

• Healthy food: Daily healthy lunches and snacks to keep you energized.

• Effortless commute: The Shuttle mobility card, commuting allowance and Lease-a-bike options get you where you need to be. We have CM company cars that you can use for client visits as well.

• Value for work: Participate in our Sales Incentive Plan, rewarding your achievements with bonuses.

• Invest in your future: A solid pension plan.

• Time off: Recharge with 25 vacation days, plus the option to purchase 10 additional days.

• Own your success: Become a shareholder with our Employee Share Purchase Program.

• Your Development: We support your growth and development through initiatives like the CM Academy, Udemy courses, exclusive meetups with thought leaders, the Young Professional Program, and our own CM Business Adventure (CMBA), ensuring you’re always learning and evolving

• Vitality: Our Vitality Team organizes a year-round vitality program to support a healthy body and mind for all colleagues. Think of stress prevention workshops, ergonomist visit, weekly bootcamps, yoga sessions and our CM sports day.

• Together at CM.com: Weekly drinks, board game nights, karaoke throwdowns, yearly ski trip, and more! We have something for everyone.

Our diverse perspectives fuel innovation and drive us forward. We welcome everyone, regardless of age, background, or beliefs.

Before you apply

We work on-site, move fast, and expect you to bring your own thinking. Priorities shift, AI is actively changing how we work and we embrace that reality. If that sounds like a great environment to you, we'd love to hear from you.

Note: For this position, we can only consider candidates who already hold a permanent work and residence permit for the Netherlands.