Assistant Brand Manager (1664)

We are looking for a commercially minded, curious, and driven Assistant Brand Manager to join our 1664 brand team. This role is instrumental in strengthening 1664’s distinctive product proposition and premium international positioning in Malaysia, driving brand equity, consumer relevance, and sustainable commercial growth. Through integrated campaigns, social and influencer marketing, experiential activations, trade programmes, and innovation initiatives, you will help bring the brand to life and unlock new opportunities for growth. If you have strong consumer intuition, a passion for building premium brands, and thrive in a fast-paced FMCG environment, this could be the perfect fit for you.

What you’ll be doing

• Prepare Support Marketing Manager in developing annual brand plans, growth priorities and activation calendars for 1664, aligned with brand and commercial objectives.
• Translate global brand strategy and assets into locally relevant campaigns while safeguarding 1664’s international premium brand identity, visual language and tone of voice.
• Manage end-to-end campaign execution across paid, owned and earned channels, including social, influencer/KOL, PR, experiential, partnerships, on-trade and off-trade activation.
• Support the development of consumer experiences and rituals that strengthen occasion ownership, drive trial and conversion, and make 1664 an effortless premium choice.
• Support agency briefing, evaluation and day-to-day management across creative, media, social, PR, influencer, event and production partners.
• Partner closely with Sales, Channel Marketing, Supply Chain, Finance, Legal and Insights to ensure strong execution and market readiness.
• Track brand health, campaign effectiveness, media performance, consumer engagement, trial, distribution and commercial results; convert findings into clear recommendations and optimisation actions.
• Manage assigned budgets, purchase processes and campaign phasing, ensuring disciplined investment and delivery against agreed scope, timing and quality.
• Support innovation, packaging, limited-edition collaborations and portfolio initiatives from insight and business case development through launch and post-launch review.
• Monitor competitor activity, category dynamics and emerging consumer behaviour to identify white spaces and future growth opportunities.
• Support Marketing Manager in preparing high-quality presentations and management updates with clear strategic and commercial narratives.
• Undertake any additional duties or responsibilities that may be assigned from time to time.

What we’re looking for

We’re looking for an innovative, analytical, and consumer‑obsessed marketer who is passionate about building premium brands and driving growth. In this role, you’ll need a strong blend of commercial acumen, cultural curiosity, and executional excellence, with the ability to manage integrated campaigns, leverage consumer insights, and deliver impactful brand experiences. A collaborative and proactive team player, you thrive in a fast‑paced environment and have a keen eye for creativity, detail, and brand consistency.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high ‑ energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or related discipline.
• Minimum 3 to 5 years’ experience in brand marketing, integrated marketing or category marketing, preferably within FMCG, beverages, lifestyle or consumer brands.
• Demonstrated experience supporting or leading integrated campaigns across digital, social, influencer, PR, experiential and trade channels.
• Strong consumer and cultural curiosity, with an eye for premium lifestyle, fashion, design, food, music and social trends.
• Commercially astute and comfortable interpreting brand health, consumer, media, sales and distribution data to identify opportunities and actions.
• Strong project management skills, with the ability to manage multiple workstreams, timelines, budgets, agencies and stakeholders.
• Confident communicator with strong presentation, writing and influencing skills in English; proficiency in Bahasa Malaysia and/or Chinese is an advantage.
• High attention to detail, strong creative judgement and the ability to protect brand consistency while adapting global platforms for local relevance.
• Proactive, resilient and action-oriented, with a collaborative one-team mindset and willingness to work on selected evening or weekend activations when required.

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.