Strategy Director

The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Job Description:  

Strategic Research & Insight Discovery  

• Conduct market, industry, and consumer research.  

• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.  

• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.  

Strategy Development & Campaign Narrative  

• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.  

• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.  

• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.  

Cross-Functional Collaboration & Proposal Management  

• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.  

• Review, refine, and   finalize   pitch decks/proposals prior to major client presentations.  

• Adjust and   optimize   strategic directions based on internal feedback and client inputs throughout the pitch process.  

Client Engagement & Execution Alignment  

• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.  

• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.  

Qualifications & Experience  

• Bachelor’s degree in Marketing , Communications, Business Administration, or   a related   field.   Appreciate for short-course or training   new technology   such as AI.  

• Experience:   10–15+ years   of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.  

• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.  

• High flexibility and strong   openness to new thinking , modern approaches, and emerging channel s.  

• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams

Location:

Ho Chi Minh City

Brand:

Dentsu Redder

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)