Sr. Specialist Digital Key Account Coordinator

Key Responsibilities

• Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed , ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
• Input into development of Digital growth initiatives to tailor approach to the partner account’s needs ; areas of the initiatives will include but are not limited to:  organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
• Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
• Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
• Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
• Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc. (“digital store visit”)
• Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics  
• Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.

Key Relationships

•   Market Digital Partner Commerce (DPC)
• Market Sales Leadership
• Market Brand teams (Marketing, Digital Planning, CtC)
• Market Sales Finance

Knowledge, Skills and Abilities:

• University degree in the field of Business, Marketing or equivalent
• 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
• Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Sportswear industry experience is a plus
• Knowledge of local E-Commerce landscape
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
• Strong organization and time management skills
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Ideally experience with online product ranging & allocation as well as consumer segmentation
• Fluent English, both verbally and written