Senior Product Manager - Hearing Aids (m/f/d)

At Phonak, we develop advanced hearing solutions designed to improve how people experience and connect with the world. As our Senior Product Manager, you will take end-to-end ownership of an assigned product scope and play a leading role in transforming customer, market, and technology insights into commercially successful solutions.

You will lead the product workstream from initial definition through launch, go-to-market execution, performance management, and lifecycle optimization. Acting as a senior product authority, you will develop strong recommendations, align diverse stakeholders, influence key decisions, and coordinate Product Managers contributing to the same category or launch.

This is a high-impact opportunity for an experienced Product Manager who combines commercial judgment, customer focus, strategic thinking, and the ability to drive execution across a complex global organization.

More about the role:

• Own the complete product marketing mix and product strategy across concept development, launch preparation, in-market management, and lifecycle optimization.
• Lead product vision, use-case refinement, feature prioritization, product story, and value proposition development with R&D, UX, Portfolio, and commercial teams.
• Build robust business cases and margin logic for new launches, upgrades, and lifecycle actions using market, cost, customer, and competitive insights.
• Develop pricing logic, price-pack architecture, and value-based pricing recommendations with Pricing and other commercial stakeholders.
• Lead product contributions to global launches and coordinate Product Managers responsible for products, accessories, or dependent launch elements.
• Drive go-to-market readiness across regions and channels, including availability planning, documentation, training inputs, messaging, and operational dependencies.
• Brief and partner with Brand, MarCom, and regional teams on product claims, launch messaging, sales tools, training, and commercial activation.
• Track adoption, quality, customer feedback, margin, competitive performance, and other product KPIs, initiating corrective and lifecycle actions where required.

More about you:

Must haves:

• 5+ years of relevant experience in Product Management, product marketing, strategic marketing or launch management, ideally in a global environment.
• University degree in business, engineering, audiology, marketing or a related field.
• Strong experience managing technically complex products across development, launch, go-to-market and lifecycle activities.
• Strong commercial acumen, including experience with business cases, value propositions, pricing and/or margin considerations.
• Proven ability to develop recommendations, influence decisions and align senior cross-functional stakeholders in a complex matrix organization.
• Excellent English communication, presentation and negotiation skills, combined with strong strategic and execution capabilities.

Nice to haves

• Experience in hearing care, medical devices, healthcare or another regulated industry.
• Technical background or strong experience partnering with R&D/engineering teams.
• Experience coordinating or coaching other Product Managers or leading without formal authority.
• Experience with market trials, customer-centric development and/or Agile/SAFe methodologies

More about what we offer:  

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans. 

Application process:

Magdalena Suszek, Talent Acquisition Partner, is looking forward to receiving your application, including your CV and cover letter, along with any references and certificates you wish to share, via our online application platform. Only direct applications will be considered for this vacancy