Senior Performance Manager

Job Description:

  About Dentsu Group (dentsu)   

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks:   dentsu   japan   network, which oversees Dentsu’s agency operations in Japan, and   dentsu   international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.   

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat,   dentsu   X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.  

Job Description  

The purpose of this role is to   lead and   manage   the paid media performance portfolio which   comprise of media   channels including Paid Search, Paid Social, Display and Programmatic, be responsible for the execution of the strategy   and   planning ,   communication and   performance of client KPIs ;   and   maintain adherence to deadlines and best practices.  

At its core, the role of the   Senior Performance Manager   is to plan and implement paid media campaigns across all relevant biddable media channels / platforms to achieve the   business goals and   objectives   of our   clients. This will require a strong channel knowledge and ability to   identify   opportunities to drive new media initiative s   and client business outcomes.   The role will include management and oversight of a team of performance specialists.  

Key responsibilities and accountabilities: 

Strategic Performance Marketing  

• Responsible for media planning and activation across   Paid Search , Social, Programmatic, Display   – with ability to build, manage,   optimise   and troubleshoot varied campaigns that span the marketing funnel.   

• Demonstrate advanced   Performance knowledge   and   expertise   on   Paid Search, Paid Social, Programmatic and Display   platforms and building relationships with key partners.  

• Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includes   identifying   potential alpha / beta tests.  

• Build an understanding of the client’s business and digital marketing   objectives   that should inform how paid media strategy and plans are built.   

• Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, and   building informed forecasts of performance outcomes.   

• Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.   

• Leading the team of performance specialists to ensure end to end campaign delivery, ensuring that all team deliverables are up-to-date and   accurate   by required deadlines (reports, plans, billings, PCAs, etc.)   

Requirements  

• Minimum 6-8   years   experience   within Performance Marketing   roles , responsible for planning and achieving performance related targets   

• Proven knowledge   and hands on experience with   Paid Search   (mandatory) , Paid Social, Programmatic and Display   channels, including hands on experience with platforms such as:  

• Paid Search: Google Ads, Google SA360   [Required], Microsoft Bing  

• Paid Social : Meta, LinkedIn  

• Programmatic: DV360  

• Display: Managed service vendors  

• Excellent stakeholder management and communication skills  

• Strong Analytical Skills and Knowledge in performance measurement   platforms   and   analytics   tools   – Google CM360, Google/Adobe Analytics   

• A proven record with large, complex campaigns   

• Clear verbal and written communication skills, including   a high level   of English grammar   

• Strong client-facing skills: understanding client needs,   maintaining   relationships, building partnerships   and a bility to lead meetings both internally and externally in relation to   performance,   activation   and delivery.  

• Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced,   high pressure   environment.   

• Demonstrates entrepreneurialism and initiative taking   

• ‘Hands-on’ approach to   team and   operations:   Effective organisation and time management   of   one’s self   and the team  

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

#LI-DNI

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