Senior Manager – Power Brands

KEY ACCOUNTABILITIES  

1. Brand Strategy & Planning   

• De velopment and execution of   annual brand plans and   support the development of   three-year   strategic plans

2. Brand Communication   & Activation  

• Development and execution of integrated communication strate gies  

• Develop,   plan,   and oversee the execution of   annual activation and engagement plan s across brands with brand managers.   

• Responsible for interfacing with sales , trade marketing   and customers in all relevant   marketing related   activities to ensure activations are aligned with brand plans and guidelines.   

3. Consumer Insights

• Development and application of compelling, relevant consumer and market insights  

• Develop an intimate understanding of consumer & shopper   behaviours , to iden tify   insights and trends,   to   capture   sources of business in line with business objectives and brand strategy  

• Be the lead on all consumer insights development programs and work closely with PR regional & global HQ to run all consumer understanding programs – PRIME,   Maestria   etc.   

4. Brand Advocacy

• Lead the team of   Brand Ambassadors to build brand love among the trade community & bartenders  

• Manage the BA team to ensure fair use & deployment across the full portfolio & including the Tet season  

5. Team Management

• Coach direct reports in development,   management,   and execution of brand   related   business.   

• Ensure a challenging and developmental environment to effectively stretch and grow the capabilities of   direct reports   & the wider team.    

6. Analyses and Reporting

• Analysis of the effectiveness of all marketing efforts against strategic objectives  

• Monitor and track all major brand KPIs and provide scheduled updates on brand plan progress   to marketing director and wider teams  

7. Creativity ,   Innovation   &   digitalization  

• I nspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative   solutions,   and fostering a creative spirit within both the   marketing team and   external partners  

• Identify consumer insights, business & other technical opportunities (Innovations at suppliers...), define innovation strategies and concep ts   to transform them into initiatives and to achieve their implementation  

• Work closely with digital   manager   and external agencies to enhance marketing digital transformation and team capabilities   

8. Portfolio Strategy

• Management and development of the product range strategy including NPD  

• Assess portfolio opportunities in line with consumers/market needs   and lead team on implementation.   

9. A&P Management

• Effectively assign,   manage,   and track A&P budgets with monthly repo rts   and analysis for the marketing director.   

• Track and monitor effectiveness of Marketing programs within budget allocated and brand tool effectiveness and provide regular reports and proposals.   

10. Relationship Building

• Lead, manage and direct external marketing   agencies   and   c losely monitor performance KPIs and deliver annual appraisals  

• Develop close working relationships with   strategic   b rand   c ompanies   and regional HQ   to   ensure the   best service   and support for   local market needs   

• Develop a collaborative relationship with the trade marketing and sales team.   

• Build efficient network with opinion leaders (trade, media, influencers)   to support brand and business development   

11. Project Management  

• Participate in   and occasionally lead   diverse tasks in transversal project s , managing and maximizing performance of project teams (internal & external), to achieve objectives in time  

12. CSR  

• Ensure the compliance of Corporate Social Responsibility policies in all marketing activities developed and support the global/local Corporate Social Responsibility platform throughout the fiscal year

JOB REQUIREMENTS  

Education   & Experience

• Graduate degree. Marketing Qualifications preferred.   

• Extensive experience in marketing   – with in-depth experience in digital/ social media  

• An understanding of both marketing and field sales (trade marketing)   

• Strong business acumen with analytical and solid influencing skills   

• Thorough and creative problem-solving abilities, strategic thinking and strong verbal and written presentation skills   

• Must be able to manage multiple priorities   

L e adership   Competencies  

Strategic Vision  

• Motivates teams to support change and translates   brand & compan y   vision into specific plans.  

• Maintains strong long-term relationships and incorporates understanding of the connections between business areas into decisions.

Entrepreneurship  

• Challenges the status quo by thinking out of the box, high commitment to achieve   despite obstacles as well as gains commitment by focusing efforts on resolving areas   of disagreement.

Result orientation  

• Measures key business results to assess performance and identifies inefficient processes. Maintains high performance standards in a challenging environment and actively shares knowledge of best practices.

Live the values  

• Guarantees highest standards by confronting inappropriate   behaviours . Demonstrates commitment to CSR priorities, establishes a mutual trust environment and   recognises , rewards and celebrates team success.

Team Management  

• I nspires team members, empowers team members to make decisions and facilitates team performance by understanding the strengths and weaknesses of team members.

Functional Requirements:  

• Comprehensive understanding of consumer businesses particularly in marketing practices, and related laws  

• Good presentation, project planning and negotiation skills  

• Fluent   English skills (written/spoken) are mandatory  

• Good command of MS Office (Excellent excel and PowerPoint)  

• Digital knowledge – trends, social media

Job Posting End Date:

Target Hire Date:

2026-06-26

Target End Date:

2026-06-30