Senior Manager, Marketing - R01568434

Senior Manager, Marketing

Role Overview  

Brillio is looking for a Field Marketing Manager to lead BFSI marketing programmes across banking, financial services and insurance sector. This role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities and support pipeline growth.  

The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflow—to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance.  

Key Responsibilities  

• Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.  

• Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline  growth  and expansion.  

• Design demand generation and ABM  programmes , including account research, persona mapping, buying- centre  identification, campaign  orchestration  and engagement tracking.  

• Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner  campaigns  and  personalised  outreach.  

• Support  timely  lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up  plans  and opportunity-specific proof points.  

• Create BFSI-specific content and customer evidence, including case studies, public references and success stories around AI, data  modernisation , customer experience, cloud, compliance, ServiceNow and digital transformation.  

• Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.  

• Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline  influenced  and revenue impact.  

Primary Skills

• Required  

  • 7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation,  SaaS  or enterprise technology.  

  • Expertise  in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign  management  and executive engagement.  

  • Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset  management  or wealth management.  

  • Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM  tools  and performance reporting.  

  Brand Marketing, Account Planning and Growth Strategy

Job requirements

   

Preferred  

• Exposure to AI, data and analytics, cloud, customer experience, ServiceNow, cybersecurity, intelligent  automation  or enterprise platform transformation.  

• Familiarity with Salesforce, HubSpot,  Demandbase , LinkedIn Campaign Manager  and  similar platforms.  

• Experience managing executive roundtables, leadership forums, industry events, analyst-led  programmes  or alliance-led GTM campaigns.  

• Strong stakeholder management, written communication, project  management  and cross-functional collaboration skills.