Senior Manager, Direct Marketing Investment - Japan

Job Description Summary:

Primary Location: Tokyo, Japan

Role Type: Individual Contributor

Reports into: Director, JSK Marketing Finance Service Delivery

At The Coca Cola Company, our purpose is to refresh the world and make a difference. We are a community of people who believe in creating value through innovation, inclusion, and collaboration. As part of the Global Finance Hub — reporting to the Director, Marketing Finance for Japan & South Korea (JSK) — the Senior Manager, Direct Marketing Investment plays a critical role in connecting marketing performance with financial insight to drive sustainable growth.

The Coca-Cola Company is looking for a dynamic, highly strategic, and results-driven Senior Manager of Japan Direct Marketing Investment. Serving as a trusted right-hand partner to the Director, JSK Marketing Finance Service Delivery, this key role is responsible for driving and operationalizing the end-to-end Budgeting, Forecasting, and Strategic Resource Allocation processes for Direct Marketing Investments (DMI) in Japan. The ideal candidate will bridge high-level leadership vision with rigorous financial execution—translating strategic intents from the Director and key commercial/marketing counterparts into actionable financial models, robust rolling forecasts, and data-driven investment strategies via SAP S/4Hana and advanced analytics platforms.

What You’ll Do for Us:

• Drive the end-to-end annual budgeting and continuous rolling forecast processes for DMI, serving as the core engine that turns strategic concepts into actionable financial plans.
• Act as a trusted right-hand partner to the Director, translating strategic vision, high-level intents, and complex business scenarios into robust financial models, actionable roadmaps, and executed plans.
• Synthesize complex financial and forecasting data into clear, actionable insights and presentations for leadership to guide strategic investment decisions.
• Maintain a deep understanding of core DMI transactions and operational workflows; provide flexible operational support to your teammate to ensure seamless business continuity.
• Champion financial best practices within the Japan & Korea Operating Unit, driving continuous improvement in processes and systems.

 

What We are Looking for:

• Bachelor's degree in Finance, Accounting, Business Administration, or a related field. A Master's degree or professional certification (e.g., CPA, CFA) is preferred.
• Minimum of 8-10+ years of progressive financial planning, analysis, and strategic budgeting experience within a global organization, preferably in FMCG/CPG.
• Proficient in using SAP S/4Hana and other relevant financial applications and tools.
• Strong analytical skills with a proven ability to translate abstract concepts and high-level strategy into actionable financial models, robust rolling forecasts, and strategic insights.
• Demonstrated track record of serving as a strategic partner to leadership, driving complex financial processes, forecasting, and resource allocation.
• Exceptional communication and influencing skills, with the ability to effectively collaborate with senior leadership, cross-functional partners, and external stakeholders (MSP).
• Ability to work independently in a fast-paced environment, taking full ownership of complex financial agendas from ambiguity to execution.
• Exceptional problem-solving skills and a proactive approach to identifying opportunities for improvement and implementing solutions.
• Japanese (Native level), English (Fluent / Advanced Business level)

Skills Requirements

• Strategic Financial Planning, Budgeting, and Rolling Forecasting
• End-to-End Financial Operations Accountability & Execution
• Proficiency with SAP S/4Hana and Advanced Financial Tools (e.g. Tableau, Power BI etc.)
• Strong Analytical and Problem-Solving Skills
• Executive Stakeholder Management & Business Partnership
• Effective Communication and Influence in Matrix Organizations

What can help you be successful in this role?

 

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Externally Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven & Accountable: Has high-performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and at a fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

 

 

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others' development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

 

 

What We Can Do For You 

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Budgeting, Communication, Decision Making, Financial Analysis, Financial Management, Financial Modeling, Financial Operations, Forecasting, Generally Accepted Accounting Principles (GAAP), Group Problem Solving, Leadership, Microsoft Office, Preparation of Financial Reports, Teamwork

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 27, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.