Senior Director, Creative Strategist & Content

Job Description Summary:

Lead the OU Creative Contents Community and serve as CCTM Content Lead , owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.

This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.  

You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.  

Key Responsibilities  

Creative Contents Community Leadership  

• Lead and orchestrate the entire Creative Contents Community   across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building  

• Establish and own   creative content vision, operating model, governance, processes, and standards   to ensure consistency, quality, and efficiency across all touchpoints  

• Serve as the   CCTM Content Lead , with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences  

• Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners  

• Build digital/marketing tech capability to generate tech enabled contents ( e.g.   AI generated contents)   for broader and customized target  

Creative Strategy & Content Excellence  

• Author the   overall TM Creative and Content Strategy , ensuring strong alignment with business   objectives , brand priorities, and global platforms  

• Drive the development of   best-in-class creative briefs   across all pillars, ensuring clarity of insight, idea, role of content, and success metrics  

• Ensure delivery of   high-quality, insight-led content ecosystems , going beyond film to include digital-first, experience-led, and community-driven platforms  

• Champion innovation in both   what   content is created and   how   it is created,   leveraging   data, technology, and new creative models  

Consumer Insight, Data & Innovation  

• Lead internal and agency teams in   identifying   deep   consumer, cultural, and behavioral insights   and translating them into compelling creative and communication strategies  

• Drive the creation of experience- and digital-based ecosystems that   collect, enrich, and activate 1PD , enabling long-term consumer relationships  

• Identify   and implement innovative ways to   measure creative effectiveness , linking brand impact to behavioral and commercial outcomes  

Agency & Partner Leadership  

• Lead agency briefings and manage senior-level partnerships, building   Japan and South Korea’s strongest, most collaborative creative ecosystem  

• Ensure agencies   operate   as true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System  

• Collaborate with Global teams to   adapt and elevate global platforms   through strong JSK insights, delivering locally resonant communication that drives both   Brand Love and Brand Value  

Cultural Leadership & Ecosystem Building  

• Lead the development of   sustainable, ownable, long-term engagement platforms   that drive efficient reach, recruitment, and frequency  

• Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance  

People, Governance & Resource Management  

• Lead, coach, and develop the   next generation of creative leaders   within the JSK Creative Team and broader Creative Contents Community   (11 Team members)  

• Own performance evaluation, capability building, and career development for the JSK Creative Team  

• Hold   ultimate responsibility for DME allocation   related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI  

Skills:

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 16, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.