Senior Digital Marketing Specialist

Job Description & Summary

We’re   seeking   a Senior Digital Marketing Specialist   to join our dynamic Marketing & Communications team at PwC Lithuania. If you thrive in a fast-paced, creative environment and are passionate about digital marketing, design, and driving online engagement, we want to hear from you!  

In this role, you will :  

• Design Creation:   Create engaging, on-brand visual assets (static and dynamic) for a range of platforms and purposes, including websites, social media, email marketing, posters, presentations, and other digital and print materials.  

• Daily Social Media Management:   Manage the company’s social media presence across various platforms, such as LinkedIn, Facebook, Instagram, and others; develop a social media calendar; generate content ideas; create visual assets (static and dynamic); write post copy; publish content; and monitor performance and engagement analytics .  

• Email Marketing Management:   Manage email campaigns by creating and segmenting audience lists, preparing and sending targeted communications through several of the company’s email marketing platforms, and monitoring campaign performance and analytics .  

• Daily Web Management:   Manage and   maintain   website content by creating, updating, editing, and removing pages and information ; uploading assets; ensuring alignment with brand guidelines; and   monitoring   basic web performance and analytics.  

• Digital Advertising Management:   Create and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Together with the team,   analyse   and   optimise   ads to ensure they meet performance targets .  

• Collaboration:   Work closely with the entire M&C team and other departments to align design and digital marketing efforts with broader business strategies .  

You are our perfect candidate if you have:  

• At least   3   years of proven experience in design and digital marketing  

• Proficiency   in design tools (Adobe Creative Suite, Canva, etc.) for creating visually compelling content  

• Experience with web content management systems (e.g., WordPress, Shopify, or others)  

• Good knowledge   of and   hands-on experience with digital platforms (Meta Ads, Google Ads, LinkedIn Ads, email marketing tools, etc.)  

• Excellent written and verbal communication skills in Lithuanian and English  

• Ability to work independently and manage multiple projects in a fast-paced environment  

• A creative, detail-oriented, and proactive approach to problem-solving  

• Strong analytical skills and the ability to interpret data to inform decision-making  

Skills considered a   bonus:  

• Experience in SEO and/or SEM   

• Passion for photography and/or video creation  

Our offer:  

The monthly gross base salary for this position ranges   from EUR 2600 to EUR 3000.   Actual compensation depends on the candidate’s qualifications and skills.  

Benefits:    

• Private health insurance   

• Competence development and certifications   

• Great office location in the city   centre ,   equipped with everything you need for a short break at work and fresh snacks at all times  

• Pet-friendly office   

• Company events, including regular internal events and quarterly team-building activities  

• Flexible work-from-home policy, workations, and trust days for self-care  

• Enhanced employer sickness pay benefit   

• Coach and Buddy   programme   for seamless onboarding and meaningful career development  

• Wellbeing initiatives, psychological support   

• A choice   of   additional   benefits, including   additional   pension contributions, compensation for home office equipment, a parking space near the office, a budget for personal development training, and a budget for the MELP platform  

If you have any questions, please do not hesitate to contact us via email  lt_join@pwc.com