Regional Digital Front End Specialist

Req ID 92411 | Guadalajara, Mexico, ZF Services, S.A. de C.V.

Job Description

*This position is open for Monterrey, Guadalajara and Mexico City locations.*

About the Team

Join ZF’s Digital Front End Solutions environment and help shape digital experiences that generate value for customers and the business. You will work cross-functionally with Digitalization, Marketing, Corporate IT, product and business teams to improve ZF Aftermarket’s digital customer journey. The team combines customer insights, analytics, CRM and marketing automation to increase adoption, satisfaction and commercial impact.

What you can look forward to as Digital Front End Solutions Specialist:

• Identify and manage improvements to web and online-ordering user experiences, helping prioritize the development roadmap.
• Collaborate with business, Marketing, Product and technical teams to deliver intuitive customer experiences across ZF Aftermarket web portals.
• Develop user research and testing approaches, including satisfaction surveys, feedback mechanisms and NPS, translating findings into actionable improvements.
• Own regional Front End Solutions KPIs and drive measures to improve customer satisfaction and commercial performance.
• Design and continuously improve customer lifecycle campaigns using CRM and marketing automation solutions.
• Manage regional demand-nurturing funnels and collaborate with key stakeholders to strengthen demand-generation performance.
• Analyze email campaign, landing-page and behavioral data to identify opportunities for optimization.
• Plan and deploy data-driven lead nurturing and marketing automation activities based on customer insights and defined business goals.

Your Profile as Digital Front End Solutions Specialist:

• Knowledge of how CRM, marketing automation, customer profiles, access and entitlement systems integrate with digital experiences and related business processes.\
• Conversational English is a must. 
• Excellent analytical and problem-solving capabilities, with the ability to turn digital and behavioral metrics into business decisions.
• Experience working with web analytics and using data to evaluate and improve digital customer journeys.
• Experience with A/B testing solutions such as Optimizely or Visual Website Optimizer is preferred.
• Experience with online survey or behavioral analytics solutions such as Hotjar is preferred.
• A data-driven approach to optimizing conversion funnels, email campaigns, lead nurturing and digital performance.
• Strong cross-functional collaboration skills to work effectively with business, Marketing, Product and technical stakeholders.

Why you should choose ZF in Guadalajara?

• Competitive wages within an international technology organization.
• Opportunities for professional development while working across digital, commercial and technical disciplines.
• Exposure to cutting-edge technology, including digital platforms, CRM, marketing automation, analytics and customer-experience solutions.
• Collaborative team environment with opportunities to work across functions and contribute to regional and global initiatives.

Be part of our ZF team as Regional Digital Front End Specialist and apply now!