Regional Activation Manager

Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Role  

The  Regional Activation Manager  will  report to the Manager, Regional Marketing .   This role is  expected to   provid e  day-to-day tactical   m arketing support  and serve as the “feet on the street”   t o  drive revenue and growth  in the ir respective  market.  The  Regional Activation Manager  will  coordinate and execute  regionally and  nationally led   marketing programs, initiatives ,  and events  for  both sides of the  business,  consumer packaged  goods  and retail ,  for both  RISE and external dispensar y  accounts ,   all  while  maintaining  a RISE-first concept .  The overall goal of this position  is  to bring brands to life and support  retail initiatives through   the   tactical  ownership of   various marketing  initiatives .  Th is role  requires a candidate who is  excellent  at  relationship-building  and  collaborat ing ,  resourceful  and   has  a  passion for the  cannabis  industry .    

Responsibilities  

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite   
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.  
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.    
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams  
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.   
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs   
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.  
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.  
• Completing surveys for inside and outside accounts via online menus and in person store visits.   
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.  

Qualifications   

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb  
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.  
• Bachelor’s degree preferred  
• Background in sales, brand marketing, field marketing retail activation and project management preferred  
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness   
• Adapts and thrives in a demanding, start-up, fast-paced environment   
• Possesses a deep appreciation and insistence on flawless execution  
• Operates with a high level of professionalism and integrity, including dealing with confidential information   
• Strong communication skills – written and verbal  
• Strong organization planning & project management skills   
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)  
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required.
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.   
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%  

Additional Requirements  

• Must pass  any and all  required background checks   
• Must be and remain compliant with all legal or company regulations for working in the industry   
• Must possess valid driver’s license  
• Must be a minimum of 21 years of age  
• Must be approved b y state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range $60,000 — $75,000 USD