Programmatic Specialist

Job Description:

Role Purpose :   The   Manager   executes   media campaigns   for   the client.   T hey ensure efficient completion of   campaign work ,   perform   insightful data analysis,   and communicate optimizations   and recommendations   internally . They   are responsible for   managing daily   pac ing   and performance   checks and are the first line of defense for QA process to ensure campaign executions   deliver   as planned.  

Managers collaborate with   Hub Buying   leads to   contribute to   reports   and activation . The ideal candidate is well-versed in the planning process and   demonstrates   the   ability to   translate a brief into campaign strategies and eventually into tactical plans within buying platforms   or insertion orders . They   demonstrate   subject matter   expertise   and in-depth knowledge of the buying platforms   and partners   they   are responsible for   operating. The role is   internal   facing   but   the   ability to communicate clearly about rationale and campaign results is essential.  

Key Accountabilities:  

• Responsible for managing a portfolio of campaigns across channels   in platform   

• Collaborate as   a team to   accomplish   tasks efficiently, ensuring seamless campaign execution  

• Provide oversight of   plans   to ensure   optimizations   and pacing are delivering expected   performance  

• Analyze data   to   interpret   results and   communicate insights   and   optimization   recommendations  

• Ensure   pre-launch and post-launch   QA processes are properly completed   for   all campaigns  

• Develop   tactical recommendations   showcasing   strong rationale and innovative thinking  

• Maintain   up-to-date   proficiency   with   buying   platforms and technology   required   to execute programmatic campaigns   and plan/book direct campaigns  

• Demonstrate   understanding   of   audience strategy   and ability to interpret and implement in-platform  

• Assist   with pixel and tag generation, implementation, and quality assurance.  

• Demonstrate a foundational understanding of digital media   ecosyste m , including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party   ad   verification partners, etc.)   

Qualifications:

• Bachelor’s   degree   or   2-3   years’ experience   with in the digital   and programmatic   industry   

• Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo,   & others.  

• E x perience   across   other industry & ad technology platforms, such as ad servers ( ex:   CM360), ad verification platforms ( ex:   DoubleVerify , IAS),   Mediaocean , Prisma, or similar planning/financial platforms, etc.    

• Advanced understanding and experience with   industry trends and challenges, such as SPO and   cookieless  

• Experience   with troubleshooting/auditing PMP/PG deals  

• Strong   verbal and written communications , presentation ,   and analytical skills  

• Collaboration mindset /team player  

• Ability to   retain   professionalism in all situations  

• Detail-oriented with strong attention to project management and follow-through - capable of prioritizing  

• Proactive   work ethic  

• Solutions orientated with strong critical thinking   abilities   and problem-solving skills  

• Strong analytical thinking and mathematical skills  

• Good   e xperience   working with business applications; MS Office Suite   require d  

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent