Product Marketing Specialist-Electrification

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Director Smart Building IT

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Your role and responsibilities
In this role, you will have the opportunity to drive the growth and market positioning of ABB's Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.

The work model for the role is: #LI-Hybrid
Your main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.

You will be mainly accountable for:

• Developing and implementing product marketing strategies for the assigned product portfolio, ensuring alignment with global business objectives and market requirements.
• Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.
• Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.
• Collaborating with local and global product management teams to provide market insights and support new product launches.
• Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).
• Developing business plans and commercial initiatives aimed at expanding ABB's presence in the industrial, commercial, building, and residential markets.
• Participating in customer visits, industry events, and channel partner activities to strengthen ABB's market positioning and relationships.

Qualifications for the role

• Bachelor's or Master's degree in Electrical Engineering or a related technical field.
• 2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development, preferably within the electrical industry.
• Ability to translate technical product features into customer-oriented value propositions.
• Excellent communication and presentation skills, with the ability to engage effectively with customers, sales teams, and channel partners.
• Proactive, results-oriented, and comfortable working in cross-functional and international environments.
• Fluency in Italian and English, both spoken and written.

Compensation Package 

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico  

Minimum annual salary: €36.000

Variable Pay: Eligible for Company Productivity Bonus

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. 

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.