Product Lifecycle Advisor

Job Group Capability

Marketing

Job Group

Product & Revenue Management

Job Role Description

The Product Lifecycle Manager is responsible for overseeing the complete lifecycle of assigned products—from concept and development through commercialization, optimization, and end-of-life management. This role ensures products meet customer needs, comply with regulatory requirements, and deliver strong commercial and operational performance. The position requires close collaboration across commercial, technical, and operations teams to align product strategy with business objectives.

Job Role Responsibilities

• Product Strategy & Roadmap

Develop and maintain product strategies and roadmaps aligned with business goals and market needs

Identify growth opportunities, product improvements, and portfolio optimization initiatives

Translate market insights and customer requirements into actionable product plans

• Product Lifecycle Management

Lead product lifecycle activities from concept through commercialization and continuous improvement

Coordinate cross-functional execution efforts to ensure successful product development, launch, and phase-out

• Cross-Functional Leadership

Collaborate with manufacturing, supply chain, commercial, and technical teams to ensure alignment

Lead cross-functional initiatives to deliver new product launches and business improvements

Balance competing priorities across cost, quality, service, and efficiency

• Operations & Supply Integration

Align production planning, supply chain, and inventory management with product strategy

Ensure security of supply through effective inbound and outbound planning

Support grade planning, scheduling, and product availability to meet customer demand

• Compliance, Quality & Regulatory

Ensure products comply with industry standards, regulatory requirements, and internal quality processes

Support quality initiatives and continuous improvement programs

Maintain product documentation and ensure adherence to governance standards

• Profitability & Asset Optimization

Drive profitability improvements through cost optimization, pricing support, and product mix decisions

Identify opportunities to improve asset utilization, throughput, and operational efficiency

Lead initiatives to enhance product margins and overall business performance

• Innovation & Product Improvement

Partner with technical and R&D teams to drive product innovation and enhancements

Evaluate raw materials, supply risks, and processes to improve product performance and cost

Support development of new offerings aligned with market trends

Functional Skills

Brand Value Creation Integrated Product & Profitability Management Opportunity & Market Identification Revenue Strategy & Pricing Optimization