Performance Marketing (Paid Media), China

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

As Manager, Performance Marketing for China, you will own the strategy, execution, and optimization of data-driven, full-funnel demand generation across China’s unique digital ecosystem. You will lead paid acquisition, ABM activation, and lifecycle performance programs across platforms such as Tencent, ByteDance, Baidu, Alibaba, and professional networks, driving high-quality pipeline and revenue growth for SMB, Mid-Market, and Enterprise segments.

This role is built for a hands-on performance leader who understands the China media and data landscape, thrives in experimentation, and partners deeply with Marketing Operations, Sales, and Regional GTM teams to ensure campaigns are measurable, scalable, and optimized for pipeline impact — not just lead volume.

Responsibilities:

• Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.

• Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.

• Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.

• Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms.

• Own platform relationships, optimization roadmaps, and beta/whitelist opportunities.

• Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting.

• Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems.

• Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking.

• Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit.

• Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution.

• Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels.

• Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region.

• Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging.

• Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations.

• Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance.

• Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed.

• Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies.

• Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews.

• Mentor junior marketers and agency partners on performance best practices and experimentation culture.

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments.

• Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem).

• Proven experience driving pipeline and revenue outcomes from paid media and ABM programs.

• Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.

• Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration.

• Fluent in Mandarin and English (written and verbal).

Preferred qualifications:

• Experience scaling enterprise and upmarket GTM programs in Greater China.

• Familiarity with data residency and cross-border data transfer requirements.

• Experience managing multi-million RMB media budgets.

• Prior agency management or in-house/agency hybrid leadership experience.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.