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OEM Applications Sales Manager

Remote United Kingdom only full time

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Local Division Manager

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In this role, you will have the opportunity to execute the UK   Machinery   OEM   (Original Equipment Manufacturer)   drives   sales strategy to support the relevant business strategy.   You will be support ing   OEM customers   and driving sales   in the UK market   with low voltage AC drives, PLCs & HMIs and servo   products . The role requires a strong level of cross-business collaboration with a focus on technical and application sales, hunting and business development activities.   

Our Team Dynamics    

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.  

What’s in it for you?    

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.   

Your Role and Responsibilities  

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.  

Work model: Hybrid   

  • Executes the UK Machinery OEM sales strategy   and business plan   meeting business objectives , supporting volume, mix and profitability targets for the local division  

  • Focuses on OEM hunting   and business development   activities to ensure growth and increase in market share in the   M achinery OEM market  

  • Develops and implements solutions, product packages and software applications for OEM customers  

  • Supports in preparing sales proposals and negotiates contracts to secure new business  

  • Delivers product demonstrations and presentations to showcase the value and benefits of ABB’s solutions  

  • Collaborates with OEM hubs and the division to develop OEM application solutions   that are technically appropriate, value adding and cost effective  

  • Identifies and u nderstands key   OEM   market trends and drivers   and provides feedback on customer and market requirements for development activities     

  • E xecute s   the   Communic ations plan   to increase market and brand presence covering   campaigns, trade shows, events and   related activities  

  • Uses appropriate tools and processes for market mapping and   developing   OEM   customers through the various sales stages    

  • Prepares sales forecasts   and other sales-related information    

  • Demonstrates ABB’s core values and group safety and integrity standards and acts accordingly  

Qualifications for the Role    

  • Strong e xperience in supporting   M achinery OEM customers and relevant segments  

  • OEM application expertise and proven experience in drives and automation   (Drives, PLCs, HMIs, Servo products)    

  • More than 5 years of   front-end customer facing sales   experience   

  • Strong commercial focus, ability to demonstrate experience in driving sales and new business development activities  

  • Strong customer and market focus, able to position the portfolio in a highly competitive market  

  • Degree or equivalent in Electrical Engineering or related technical field  

  • Passionate about technology, innovation, sustainability and energy efficiency  

  • Holder of a full UK driving licence  

Benefits    

ABB offers a full range of benefits to help you thrive at work and beyond.  

  • Competitive salary  

  • 25 days annual  leave plus bank holidays  

  • Competitive contributory pension scheme  

  • Life assurance  

  • Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)  

  • Internal mobility opportunities, mentorships & access to projects globally  

  • Employee Assistance Programme  

  • Generous employee referral scheme  

  • Company car or cash for car allowance  

  • Hybrid   working  

  • Private medical cover for yourself  

  • Generous bonus scheme  

For the 6th consecutive year ABB UK has been recognised as a Top Employer in UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.  

More about us    

ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.  

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.   
Run What Runs the World.  #ABBCareers  

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Source: the employer's careers page. Last checked 2026-10-09. Posted 2026-10-09.

Applications happen on ABB's own site. View role and apply

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