MGR (MARKETING - EBU)

Job Description

Job Title:

Mgr - Brand Manager

Level:

EX

Function:

  Brand Management

Department  (Sub-function)

Marketing

1. JOB PURPOSE

1. INTERACTION  WITH                               STAKEHOLDERS

Internal

External

Direct

EBU>Brand Management

Industry Experts, Vendors

Indirect

1. JOB REQUIREMENTS

Educational Qualifications

Essential: Management || Business Management

Preferred Institution: Any Premier Insitute

Desired Qualification: Graduate||Any stream/branch

||

Work Exp

Min: 5

Max:10

Industry Specification

Consumer Durables, Consumer Goods, FMCG, Paints

Addnl Requirements

Age

Min: 28

Max: 35

Need for travel

Travel will not be frwquent but may be involved based on business need

1. KEY COMPETENCIES

Technical/Functional

1. Conceptual & Practical understanding of Marketing/Brand Management

2. Deploying successful Brand Campaigns

3. Understanding of digital marketing

4. Understanding of Trade Marketing

5. Strong Analytical Skills.

6. Deep Understanding of sales processes.

Behavioural

EX - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES

1. Brand Management:

         a. Drives the Marketing Activation by through appropriate ATL/BTL marketing activities.

         b. Manage product road map and life cycle.

         c. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.

        d. Manages the product launches and activations by defining communication strategy, processes and collaterals.

        e. Measure effectiveness of BTL Activities through PDCA check.

        f.  Manages corporate marketing activities by handling the website and PR related activities.

        g. Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies & PR agencies.

        h. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.

2. Brand Strategy:

         a. Understands the positioning & attributes of the brands to deploy an effective brand strategy to achieve market leadership. 

         b. Assesses the Marketing Plan of the organization to tailor an effective brand strategy.

         c. Creates annual action plans using the full marketing mix to implement brand strategy.

3. Product & Brand Analysis:

         a. Develops & Evolves product insights for lead markets.

         b. Identifies the short and long term risks for the brand by analyzing market and consumer research & develops action plans to mitigate the identified risks.

4. Media Planning & Execution:

         a. Plan innovative BTL campaigns & champion deployment across country.

         b. Coordinate with the media agencies for the execution of the media plans.

The above list is not exhaustive and could evolve with changing needs & priorities of the company