Marketing Manager (PR, SMM & Content Creation)

About us

Cracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

The role

We're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you'll do

Marketing strategy & operations

• Execute marketing strategy aligned with business goals

• Organize lightweight marketing ops: content calendar, contractors, and timelines

• Collaborate directly with founders, product, sales, and design teams

• Track performance, prepare monthly reports, and optimize based on metrics

Content creation

• Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers

• Maintain and grow the company blog and website content

• Use AI tools to speed up content workflows without losing technical accuracy or brand voice

SMM

• Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website

• Grow a targeted audience of security practitioners, researchers, and enterprise buyers

• Build relationships with partners and communities

PR & communications

• Build and maintain relationships with cybersecurity and tech media

• Write and distribute press releases, announcements, and pitches

• Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives

• Support conference presence, including announcements, live coverage, and post-event content

• Coordinate speaking opportunities, podcasts, and interviews for founders and researchers
  
  

Must have

• 3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role

• Experience in the cybersecurity domain

• Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)

• Strong SMM track record with real cases of growing a targeted audience

• Hands-on experience with media or press outreach and pitching

• Hands-on experience using AI tools for content and marketing workflows

• Excellent English copywriting skills

• Ability to translate complex technical topics into clear, credible messaging

• Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
  
  

Nice to have

• Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)

• Experience with conference and event marketing

• Experience with crisis or sensitive-topic communications
  
  

Channels & tools

• LinkedIn, X/Twitter, company blog and website

• Media and press outreach, pitching, and media list management

• AI-assisted content and marketing tools
  
  

Why Cracken?

• Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

• Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

• Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path

• Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries
  
  

What we offer

• Opportunity to build a global cybersecurity brand from an early stage

• Direct collaboration with founders and cyber operators

• High autonomy and real ownership

• Fully remote and flexible work setup

• Competitive compensation