Marketing Manager - Lytics

About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
 
Job description highlights:
•  Strategic Planning & Long-Term Forecasting
Lead the development and execution of brand and portfolio strategy, including strategic planning, Long-Term Forecasting (LTF), and market/operational planning, translating
 market insights, competitive dynamics and business priorities into clear strategic choices, growth opportunities and actionable plans.
•  New Indication Development & Launch Readiness
Drive the commercial strategy for new indication development, including opportunity assessment, patient potential, market landscaping, positioning, forecasting and launch planning. Partner cross-functionally to ensure organizational readiness and maximize the value of new indications throughout the product lifecycle.
•  Demand Forecasting & Supply Chain Collaboration
Work closely with Supply Chain to develop robust demand forecasts, proactively identify potential supply risks and align supply planning with business priorities, market dynamics, launch timelines and demand evolution to support sustainable business growth.
•  Medical Collaboration
Partner closely with Medical Affairs to develop an integrated understanding of the disease area, treatment landscape and unmet needs, ensuring commercial strategies are supported by scientific insights while maintaining appropriate functional roles and compliance requirements.

Experience & capabilities required:
At least 8 years commercial working experience in MNC pharma companies. Central marketing & consulting experience is preferred.
Business and market know-how
Self driven, committed, growth mindset and strong collaboration
Fluent in Mandarin and English