Marketing Communication Manager

Key Responsibilities

1.      KOL/Influencer Management

o    Identify, recruit, and manage KOLs/Influencers to amplify campaigns.

o    Develop influencer collaboration plans aligned with brand objectives.

o    Negotiate contracts, deliverables, and performance outcomes.

2.      Marketing Communication Strategy

o    Develop and execute integrated marketing communication plans.

o    Ensure consistent brand messaging across all channels.

o    Monitor market trends and competitor activities to refine communication strategies.

3.      Content Development

o    Oversee creation of content outlines, campaign messaging, and copywriting.

o    Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.

o    Ensure all content is optimized for target platforms (social media, website, PR, etc.).

4.      Coordination with KOLs/Influencers

o    Act as the key liaison between brand and influencers.

o    Oversee campaign briefing, alignment, and execution.

o    Track influencer content and measure ROI.

5.      Collaboration with Performance Marketing Team

o    Work closely with performance marketing to align communication with paid media strategies.

o    Provide content direction to maximize engagement and conversion.

o    Analyze campaign data with the performance team to optimize future communications.