Manager, Retail Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Leads retail marketing stratigies across DTC channel to increase traffic, maximize conversion, and achieve overall revenue goals.
  The goal is to lead strategic direction, execution, and performance management of all retail marketing initiatives across DTC channel.
  This role bridges brand marketing and sales teams to drive brand equity, increase traffic, maximize conversion rates, and optimize ROI on retail marketing investments.
• [Task 1] (40%)
  - Develop and execute annual integrated retail marketing calendars aligned with overall brand calenders, strategies, and commercial goals.
  - Oversee key product launch activations, trade promotions, and 360-degree seasonal campaigns across all retail touchpoints.
  - Lead planning and execution of high impact VP zones, activations, and consumer engaging events.
• [Task 2] (20%)
  - Collaborate closely with Sales / Merchandising teams to drive sell-through and support stores with tailored co-marketing initiatives.
  - Manage promotional calendars and exclusive product drop strategies w/ GWP when necessary.
• [Task 3] (20%)
  - Manage and allocate annual retail marketing budget to ensure maximum efficiency.
  - Track and analyze key performance metrics (traffic, conversion rate, atv, upt) to measure campaign effectiveness.
  - Work cross-functionally with brand marketing, sales, and merchandising to ensure seamless campaigns roll out.
• [Task 4] (20%)
  - Strong commercial acumen, budget management, vendor handling, and retail data analysis.

YOUR TALENT

• Education : Bachelor's degree.
• Professional : 12~14 years of Retail Marketing experience (Fashion/Sport industries preferred)
• IT Skills : MS Office skills, Photoshop, Illustration
• Language Skills : English (Intermediate)
• Competencies : Creative judgement, Open communication & positive mindset, Full of energy
• Functional Skills : Working knowledge of the store environment and the challenges facing both the brand & Retailer, In-depth expertise using software tools

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.