Manager eCommerce

Purpose & Overall Relevance for the Organization:

TMALL adidas O utdoor store (TM OD ) plays a key strategic role in accelerating our digital brand eCommerce strategy in China. As one of the flagship store on Tmall, to shape the store as new outdoor concept " 山川里 "— designed to attract outdoor and causal outdoor high value TMall consumers. Build this store into the definitive lifestyle/ outdoor beacon on Tmall, through a premium, end-to-end consumer experience will be key success for this role.

Key Responsibilities:

• Store Strategy & Performance Ownership

Accountable for end-to-end management and all KPIs of the TMO D store. Develop and execute the store business plan, activation calendar, and holistic strategy to achieve commercial targets.

• Daily Operations & Cross-functional Leadership

Drive high-quality day-to-day operations for TMO D store. including product presentation, site design, and traffic management. Lead internal collaboration with Digital Buying &Trading, Digital Marketing, Operations, and Analytics teams, as well as external vendors and agencies.

• Data-Driven Insights & Reporting

Analys is store performance, generate product and operational insights, and deliver clear reporting and optimization recommendations to senior management. Translate learnings into actionable plans for future seasons.

• Platform Collaboration & Innovation

Proactively identify and drive co-creation projects with Tmall to enhance store innovation, consumer experience, and platform engagement. Serve as the key liaison with Tmall to align platform resources and initiatives.

• Cross-functional Collaboration & Integration

Act as the primary interface with adidas cross-functional partners—especially Digital marketing, Brand Marketing, CRM, and the O utdoor BU—to integrate brand concepts/activations and ensure a premium, consistent consumer experience on Tmall.

• Platform Expertise & Adaptation

Continuously deepen understanding of Tmall’s mechanisms, tools, and trends to optimize store operations and swiftly adapt to platform changes.

Key Relationships:

• Platform store management team
• Digital Buying & Trading team
• Digital marketing team
• Digital Operations team
• Digital Business Planning & Analytics team
• Brand Activation team
• CRM team
• Originals BU
• External agencies
• Tmall Sports Industry team

Knowledge, Skills and Abilities:

• Bachelor or Master’s degree required, with solid years in SPORTS/FASHION /Outdoor industry with at least 5 years in eCom business
• Strong experience in working with Tmall/platforms
• Experience in planning and managing large budgets across channels while achieving high volume growth targets.
• Deep thinking and daily running business skillset to achieve the tremendously performance.
• Maintains a positive outlook, foster a resilient, can-do attitude in the face of challenges.
• Skilfully navigates obstacles and finds creative solutions to problems with limited resources.
• Demonstrates a strong enthusiasm for e-commerce and a genuine interest in enhancing the online shopping experience.
• MNC background and sensitive in cross-culture environment
• Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
• Excellent English language skills .