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Manager Brand Events - Focus on Materials, Event Production & Installations (m/f/d)

On-site Herzogenaurach, Germany
Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.  

Purpose & Overall Relevance for the Organisation:

 

Manage the planning, production and implementation of adidas events / projects with focus on Event Management to create leading event experiences. This also includes the physical installations

Key Responsibilities:

  • Steer, plan and execute event projects by using an integrated, holistic and long-term event marketing approach.
  • Roll out and manage installations on site.
  • Develop creative ideas and solutions that fulfil the event production and key account team strategy.
  • Collaborate with project teams.
  • Ensure rigorous and competitive pricing from agencies and vendors.
  • Plan and manage project budgets within the given targets.
  • Independently lead assigned projects and project teams while making sure execution is fully aligned with brand strategy and creative direction guidelines.
  • Fulfil objectives of briefs, taking into consideration the short, medium and long-term company and business objectives.
  • Pro-active support of superiors in various tasks.
  • Build the brand and the business of the brand.

 

Key Relationships:

  • Brand adidas: all Categories and Functions
  • Brand Engagement & Event team functions
  • Global event agency & supplier roster

 

Knowledge, Skills and Abilities :

  • Excellence in event organization .
  • Excellence in project management.
  • Strong creative / design background.
  • Strong communication skills.
  • Strong time and budget management.
  • Proven ability to manage external partners to achieve strong results.
  • Detail-oriented with ability to synthesize small details into big pictures.
  • IT skills: Illustrator (or equivalent), SketchUp: basic / Office 365: expert
  • Hardware: Macintosh products
  • Language: English: excellent / German: excellent

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Associate’s degree (FOS, Abitur).
  • Creative and/or event education.
  • At least 5 years related experience and / or training; or equivalent combination of education and experience.
  • Proven track record especially for event production & event design experience.
  • Experiences in installations, exhibitions, interior design and production is a must have.
  • Knowledge of materials and standard event equipment is beneficial.
  • Marketing/Communication/Architecture experiences are an advantage.
  • Passion for adidas, it´s mission and core belief.
  • Passion for sports and sport culture.

Source: the employer's careers page. Last checked 2026-10-28. Posted 2026-10-28.

Applications happen on adidas's own site. View role and apply

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