Head of Marketing

Job Description

At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and  a clear vision , we are looking for people who want to take responsibility and make a difference—every day!  

We have an excellent opportunity with   a great potential   of impact for   heading up Marketing Nordics   as part of our Nordics organisation right in the heart of Stockholm. As part of the Nordic Leadership Team, you will lead the next chapter of growth for Heinz—one of the world's and the Nordics' most loved food brands.

Together with your team, you will further strengthen and localize the Heinz brand, turning global brand power into relevant consumer experiences, innovation, and execution that resonate with Nordic consumers and drive sustainable growth across the region. There will also be a strong interface with our EPDM team based in the Netherlands and the UK. Get ready for an exciting journey driving one of the most iconic brands.    

Your   responsibilities  

• Develop and execute the   M arketing strategy to drive brand growth   and profitability  

• Lead brand management, including product portfolio, innovation, and product launches   together with your team  

• Plan, implement, and   optimize   integrated   M arketing campaigns across all relevant channels   – for Retail and Foodservice  

• Analyze market trends, consumer insights, and campaign performance to   identify   growth opportunities  

• Manage the marketing budget and ensure effective allocation of resources and ROI  

• Collaborate closely with Sales,   Category Development , Product Development, and other cross-functional teams   locally and within the EU-scope  

• Lead, coach, and develop the marketing team, including performance management, talent development, and resource planning  

• Ensure all marketing activities   comply with   company policies, legal requirements, and brand standards

Your qualifications  

• Bachelor’s degree in   M arketing , Business Administration, or   a related   field.  

• Extensive years of   marketing experience,   not   necessarily only from within the   FMCG industry , but also other industries or from   a   start-up environment ,   however   within a comparable leading role   

• Proven   expertise   in brand management and integrated marketing   throughout these years  

• Experience leading and developing high-performing teams   combined with s trong analytical and strategic thinking skills  

• Commercial mindset with budget and KPI management experience   and e xcellent communication and stakeholder management skills

• Fluent in English   is a must have ;   additional   language skills are an advantage

  Professional attributes  

• Can   do mentality:   You work   pro-active ,   solution oriented   and get things done.  

• Ability to Simplify:   Find simple solutions to complex challenges.  

• High pressure:   A fast paced and dynamic environment is what keeps you energized.  

• Team   player:   You are   always working towards the same common goal together with your teammates.  

• Analytical:  We are a very data-driven company, so the ability to translate complex data into simple solutions while taking an analytical approach is key.  

What we offer  

• A competitive salary and excellent bonus structure (above market average)  

• Flexible working hours in a hybrid working model  

• An international, matrix-organized working environment with great opportunities to develop both personally and professionally  

• Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more)  

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.