Head of Commercial Operations

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

   

The Role:

Legend is hiring a Head of Commercial Operations to lead the operational engine behind our Commercial function.

This is a senior leadership role for someone who can take commercial ambition and turn it into scalable, high-performing execution. You’ll own how we onboard and manage partners, optimise merchandising across our portfolio, execute commercial opportunities and build the systems, processes and ways of working that enable us to grow efficiently.

You’ll lead our Account Operations and Commercial Operations teams, creating greater structure, accountability and consistency while continuously looking for ways to make us faster and smarter through better data, automation and AI.

This is an opportunity to shape how Commercial Operations works at Legend, building an operation that can scale with the business while directly contributing to revenue growth.

Your Impact:

• Build a best-in-class partner onboarding engine: Own and improve the journey from commercial opportunity through onboarding to revenue, reducing friction, accelerating time-to-value and creating a consistent experience for our partners.
• Turn merchandising into a measurable growth lever: Lead the optimisation of placement, visibility and performance across our portfolio, using data, testing and commercial insight to identify opportunities to unlock incremental revenue.
• Create scalable Commercial Operations: Simplify and standardise processes across Account Operations and Commercial Operations, introducing clearer ownership, governance and ways of working that can support continued business growth.
• Use technology, automation and AI to make us better: Identify opportunities to remove manual work, improve workflows and strengthen decision-making through our commercial tooling, automation, AI and better use of data.
• Make commercial opportunities happen: Partner closely with Commercial, Marketing and other teams to turn ideas into well-executed launches, promotions and initiatives, ensuring operational readiness and measurable commercial outcomes.
• Build a high-performing team: Lead, develop and empower the Account Operations and Commercial Operations teams, creating clear accountability, strong performance standards and a culture focused on continuous improvement.

What You’ll Bring:

• Significant experience leading Commercial Operations, Revenue Operations, Partner Operations or a similar function in a fast-paced, commercially driven business.
• A strong commercial mindset, you understand how operational decisions ultimately influence revenue, partner performance and customer experience, rather than viewing operations purely as process.
• Proven experience improving and scaling operational processes, with examples of taking complex or manual ways of working and making them simpler, faster and more effective.
• Strong experience using data, systems and commercial tooling to improve performance, with an interest in how automation and AI can transform operational workflows.
• The ability to operate strategically while remaining close enough to execution to make things happen, comfortable setting the direction, solving problems and driving delivery.
• Strong leadership and stakeholder management skills, with the ability to bring teams together, challenge constructively and create accountability across different functions.

Meet the Team:

You’ll lead two key areas within our Commercial function:

Account Operations - responsible for the operational partner journey, including partner onboarding and ongoing account operations.

Commercial Operations - responsible for commercial tooling, business-as-usual operational delivery, merchandising and optimisation.

You’ll work closely with teams across Commercial, Marketing and the wider business to make sure our commercial strategy is backed by the operational capability to deliver it.

Where You’ll Be:

This role is based in Varna, Bulgaria, where we work in a hybrid model. We’re also open to remote candidates based in Sofia, with regular travel to Varna to spend time onsite with the team.

Varna Office: 5th Floor, 19 Dimitar Ikonomov Str., 9000 Varna, Bulgaria

The Interview Process:

Our interview process is designed to give you a clear picture of the role, team and opportunity while giving us the chance to understand what you could bring to Legend.

1. Initial conversation with our Talent Partner - 30 minutes via Zoom
2. Hiring Manager Interview - 60-minute Zoom interview with the hiring manager, focused on your experience, leadership approach and how you’ve delivered impact in similar environments.
3. Task & Presentation - A take-home task with time to prepare, followed by a 60-minute Zoom session where you’ll present your approach and discuss it with members of the team.
4. Final Interview - 60-minute Zoom conversation with senior stakeholders, giving you the opportunity to meet more of the team and explore the role, business and opportunity in more depth.

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
• Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of global benefits, alongside local perks.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.