Global Senior Media Project Manager

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.

The role

The Global Senior Project Manager of Media will support the development and implementation of Coty’s Media Strategy for selected Luxury European-based brands.

Through strategic thinking and local tactical execution tracking, this talent will use the power of traditional and digital paid media to contribute to the profitable and sustainable growth of the brands he/she is responsible for.

She/He will use strong leadership and influencing skills to ensure that global strategies are translated into local executions, while supporting markets in doing so. This talent will therefore coordinate and partner with a strong network of local media and marketing communities across the world, as well as global vendors and partners.

The Global Media Senior Project Manager will be part of a team implementing outreach strategies, coordinating campaigns across multiple offline and online platforms, as well as ensuring the compliance of local strategies. This talent will also be a day-to-day contact for Fashion Houses, as well as internal Global Marketing teams.

Responsibilities

• Support the development and implementation of the Global Media strategy, in collaboration with the agency, across all platforms and designated brands.
• Build and maintain strong relationships across all media sectors and key digital players.
• Support Global Marketing teams to scale worldwide investments for strategic planning and, where relevant, challenge market discrepancies.
• Be responsible for delivering against business goals/objectives, ensuring the best ROI possible.
• Continually communicate and evaluate progress against key metrics while constantly looking at ways to optimize performance.
• Work closely with the agency to understand the competitive marketplace and key takeaways from PCAs.
• Collaborate internally with Brand Marketing teams to ensure Media is a contributor to their brand growth.
• Contribute to seeking first-to-market innovation across digital partners.
• Collaborate with key centralized resources such as Marketing, Digital, PR/Influencer and Ecommerce. Collaborate closely with the Consumer Market Insights team on understanding audiences and campaign performance through SOM trends.
• Develop and deliver ongoing media presentations for Brands and leadership teams, as well as presentations (reporting + education) for Fashion Houses.
• Maintain strong relationships and collaboration with the Media Agency of Record.
• Collaborate closely with Influencer & Digital Marketing teams for the development and execution of content partnership deals.

Qualifying skills and experience

• 8+ years in media with an agency background and significant time spent in media strategy across all media channels (TV, Digital, OOH, Print).
• Experience managing media budgets across multiple brands/sub-brands, client or agency side.
• Strong knowledge of the digital media landscape and current/emerging platforms & technologies.
• Substantial experience with digital media strategy and activation to build synergies with Ecom and Eretail teams.
• Global and beauty experience appreciated.
• Strong interpersonal, negotiation and communication skills, with the ability to present to leadership.
• Track record of supporting and executing Global Media strategies aligned with business objectives.
• Strong understanding of KPIs to optimize media performance.
• Experience coordinating across cross-functional teams.
• Demonstrated out-of-the-box thinking in approaching new and innovative ways of executing.
• Experience in a dynamic, matrix organization.
• Experience in building strong partnerships with key digital players.
• Active learner who is willing to experiment and be open-minded to new ideas and technology.
• Experience developing and delivering presentations to various audience levels within an organization.

Special skills required

• Strategic: strategic planning, facilitation, problem analysis, decision-making.
• Data agility.
• Business: workflow structuring, time management, monitoring, account administration, multitasking, analytical, quantitative, organizational, detail-oriented, hands-on.
• Creativity & Innovation: creativity, innovation, originality, intuition.
• Leadership and Personal: motivating, communication, objectivity, integrity, dependability, initiative, tenacity, autonomy, collaboration, confidence with humility, energetic & passionate, business savvy, flexibility, sensitivity.
• Technical: Microsoft Suite, PowerPoint, Excel, Google Ads, Facebook Manager, Media Syndicated Services (MRI/TGI).