Global Marketing Specialist

We are looking for a Global Marketing Specialist to support the international marketing efforts of our OSAT (Outsourced Semiconductor Assembly and Test) business. Working closely with our global headquarters and US team, you will plan, execute, and track marketing projects that strengthen our brand presence in international markets.

Responsabilidades e atribuições

1. Targeted Marketing Campaign Execution
·        Execute regular (bi-weekly) LinkedIn and digital marketing campaigns based on target customers, market segments, and priorities identified by the HMA Sales team.
·        Coordinate campaign content, schedules, and deliverables with Sales and Engineering teams.
·        Support market research, customer segmentation, and competitive analysis as requested by HMA and HQ.
2. Digital Content & Marketing Materials
·        Work with Sales and Engineering teams to collect technical information and develop marketing collateral, presentations, brochures, and promotional content.
·        Prepare and coordinate English-language press releases, company news, and digital marketing materials.
·        Coordinate reviews and approvals with relevant internal stakeholders before publication.
3. Conference & Event Coordination
·        Coordinate HANA's participation in major semiconductor conferences and exhibitions, including ECTC, iMAPS, and Hot Chips.
·        Manage booth preparation, promotional materials, signage, graphics, and event logistics.
·        Work with HMA Sales, HQ, event organizers, and external vendors to ensure timely preparation and execution.
·        Support pre-event promotional activities and post-event lead follow-up.
4. Cross-functional Marketing Project Management
·        Coordinate day-to-day marketing projects based on priorities and direction provided by the HMA Sales team.
·        Work closely with HMA, HQ, Engineering, and external contractors to manage project schedules, action items, and deliverables.
·        Proactively follow up with relevant teams to obtain necessary information, resolve outstanding issues, and keep projects moving forward.
·        Monitor progress, identify potential delays, and communicate project status to HMA and HQ.
·        Ensure marketing activities are executed effectively and completed within agreed timelines.
5. Digital Media, Website Redesign & Enhancement
·        Maintain and update corporate website content and global social media channels in coordination with relevant teams.
·        Coordinate website redesign and enhancement initiatives based on marketing priorities established by HMA and HQ.
·        Work with internal stakeholders and external website design/development service providers to improve website content, visual design, functionality, and overall user experience.
·        Identify opportunities to improve website usability, navigation, and presentation of HANA's technologies and capabilities.
·        Manage project schedules, deliverables, and follow-up activities related to website improvements.
·        Support the production of videos, animations, and other digital marketing assets.
·        Coordinate website integration with CRM and analytics tools as needed.
6. Marketing Performance Reporting
·        Monitor campaign performance, including impressions, Click-Through Rates (CTR), website traffic, and LinkedIn follower growth.
·        Prepare regular performance reports for HMA and HQ.
·        Work with the Sales team to identify opportunities for improving marketing effectiveness.
7. Lead Management & Sales Coordination
·        Coordinate with HMA Sales to capture and organize potential customer leads generated through digital campaigns and industry events.
·        Support lead registration, tracking, and follow-up through the CRM system.
·        Monitor follow-up status and provide regular updates to the Sales team.
8. Vendor & Contractor Coordination
·        Coordinate with external graphic designers, content developers, video producers, website developers, and marketing agencies.
·        Track project schedules, deliverables, and budgets in coordination with the responsible internal teams.
9. Marketing Calendar Management
·        Maintain a centralized marketing calendar covering campaigns, content releases, conferences, and promotional activities.
·        Coordinate schedules and deliverables across HMA, HQ, and external partners to ensure consistent marketing execution.

Requisitos e qualificações

·        Experience in the semiconductor, electronics, technology, or other technical B2B industries.

·        Familiarity with semiconductor packaging, assembly, and testing technologies.

·        Experience coordinating international conferences, trade shows, and marketing campaigns.

·        Experience using CRM systems and digital marketing analytics tools.

·        Experience coordinating website redesign, website enhancement, or digital transformation projects.

·        Familiarity with UX/UI principles and website usability improvement.

·        Previous experience working with Sales and Engineering teams in a cross-functional environment.

Informações adicionais

Benefícios:

• Plano de saúde e odontológico;
• Vale alimentação e/ou vale refeição;
• Vale transporte;
• Seguro de Vida;
• PLR;
• Convênio farmácia;
• Crédito Consignado;
• Desconto em escolas de idiomas e faculdades.