Director, Growth Marketing, Global Futures

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.

What you’ll do

As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems, CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance and Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution.

This role is based in San Francisco, CA.

Responsibilities:

• Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout

  of AI and automation technologies across Performance Marketing, Creative, and

  Analytics.

• Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT,

  Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.)

  based on ROI, scalability, security, and integration readiness.

• Build and maintain a central repository and roadmap of approved AI tools — ensuring

  efficiency, compliance, and alignment across global teams.

• Partner with Engineering, IT, and Legal to assess integration feasibility, data governance,

  and vendor due diligence.

• Drive AI tool implementation and training — creating playbooks, workflows, and

  enablement materials for marketing teams.

• Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity,

  testing output, and pipeline results.

• Own the global CRO framework, driving measurable improvements in CVR, CAC, and

  pipeline through structured experimentation.

• Oversee landing page testing, personalization, and UX optimization.

• Partner with Web Engineering and Product Marketing to ensure alignment between

  campaign messaging, landing experience, and conversion flow.

• Build a global repository of CRO test learnings and implement scalable frameworks

  across regions.

• Align CRO initiatives with AI experimentation — leveraging AI to automate hypothesis

  generation, content iteration, and audience segmentation.

• Ad Operations: Infrastructure, Governance & Enablement

• Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign

  execution across all paid media platforms.

• Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end

  attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels.

• Build automation and QA frameworks that ensure flawless execution and reduce manual

  overhead.

• Standardize campaign setup, naming conventions, and reporting structures across

  global teams.

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10–14 years of experience in Performance Marketing, Marketing Operations, or

  CRO, ideally in B2B SaaS or fintech.

• Demonstrated success building or leading AI enablement programs within marketing

  organizations.

• Deep understanding of marketing infrastructure, tracking, and data pipelines.

• Proven ability to translate emerging technologies into measurable operational or revenue

  outcomes.

• Strong leadership, stakeholder management, and program governance skills.

• Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics,

  Engineering, or Business Analytics.

   

Preferred qualifications:

• Experience managing global evaluation and rollout of martech or AI systems.

• Familiarity with data privacy, security, and AI governance frameworks.

• Advanced understanding of creative automation and dynamic content testing.

• Ability to synthesize technical, operational, and strategic perspectives into clear

  direction.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.