Culture Transformation & Facilitation Manager | Sonae

To join our Transformation Team at the Holding Office, we are currently looking for a:

Culture Transformation & Facilitation Manager

Purpose of the role

Lead the design, coordination and continuous evolution of a group-wide cultural transformation journey, with a strong focus on project management, facilitation and leadership development across the Group.

This role is responsible for managing the cultural transformation agenda and its key initiatives end-to-end, coordinating stakeholders, priorities, timelines and deliverables across different businesses and geographies.

The role combines expertise in organizational culture, leadership development and people transformation with strong facilitation capabilities, translating cultural ambitions into concrete experiences, conversations and practices.

A significant part of the role will involve designing, preparing and facilitating in-person leadership journeys and transformation sessions across different geographies and businesses, helping leaders and teams reflect, experiment and embed new behaviours.

Key Responsibilities

Facilitation & delivery

• Design, prepare and facilitate leadership and team development journeys, workshops and transformation sessions across the Group.
• Facilitate conversations with leadership teams that create room for reflection, challenge, alignment and behavioural change.
• Adapt facilitation approaches to different audiences, seniority levels, business contexts and formats (in person, online, hybrid).

Content creation

• Create original session content: exercises, tools, visual materials and session architectures that make cultural concepts tangible and easy to apply.
• Translate cultural models and frameworks into practical tools that teams can use in their day-to-day work.
• Build and maintain a shared library of methodologies, materials and session designs that can be reused and scaled.

Coaching

• Use a coaching approach in group settings, helping leaders and teams build their own insights, ownership and commitment to change.
• Provide follow-up coaching to leaders and teams between journey moments, so that learning turns into practice.

Transformation design & coordination

• Contribute to the design and ongoing refinement of the cultural transformation roadmap, identifying the key experiences, concepts and behaviours to develop.
• Design and implement group-wide initiatives such as internal academy experiences, onboarding moments, internal talks and rituals, working with the People & Leadership team where relevant.
• Work with business units to co-create local versions of group-wide initiatives.
• Coordinate preparation with internal and external stakeholders, and bring in external partners, facilitators and content experts when needed.
• Set up feedback loops and learning cycles to keep improving the experiences delivered.
• Act as a thought partner to the Head of Transformation, contributing methodology, inspiration and critical thinking.

Ideal Profile

• Background in Organizational Development, Psychology, Human Resources or similar.
• Experience in cultural transformation, leadership development or large-scale people development programmes.
• Strong hands-on facilitation experience, ideally with leadership teams and senior audiences.
• Ability to facilitate complex conversations, reflection and group dynamics, creating engagement while also challenging participants when needed.
• Create original session content: exercises, tools, visual materials and session architectures that make cultural concepts tangible and easy to apply.
• Experience in designing and delivering workshops, leadership journeys and immersive learning experiences.
• Confidence facilitating both structured programmes and more ambiguous, emergent conversations.
• Former consultant or experience in a consulting/facilitation environment is valued.
• Solid grounding in change management principles.
• Strong communication, presence and stakeholder management skills.
• Comfortable navigating ambiguity and building from scratch.
• Collaborative, pragmatic and hands-on.
• High availability to travel, as leadership journeys typically involve two-day sessions and additional preparation time on location.

Work Location

• Porto. Hybrid mode (following the company policy: 3 days at the office). 
• This role involves frequent travel, as a significant part of the work is delivered in person across different Group companies and locations.