Catalog Marketing Manager

As the  Manager ,  Catalog   Marketing ,  you will  be  focused on growing SME T   catalog   to maximize our revenue and market share in the  Taiwan  market. This is an exciting opportunity for a   passionate music-lover  to create and deliver novel and innovative digital marketing campaigns for some of the  Mandopop  world’s best-known  catalog,  deepening   catalog  music ’s connection with  existing  fans  and  winning over   new audiences .

What you'll do:

Campaign Creation   

• Develop and deliver stand-out, extensive reach campaigns around  local catalog  
• Create campaigns celebrating artist milestones, album anniversaries, birthdays etc.    
• Create cultural and seasonal campaign ideas encompassing a variety of artists and their music.    
• Collaborate with frontline marketing teams to warm up audiences and/or promote artist  catalog s around their new releases.    
• Identify  new opportunities in alignment with the business to ensure key calendar moments or festive seasons are  leveraged  to deliver the best return for S ME T ’s  l ocal  c atalog  music in  markets outside Taiwan .  

Campaign Optimization  

• Managing regular flow of campaigns to increase market share and revenue for  SME T  catalog .  
• Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget.    
• Use streaming and market data to  identify  audience targets.    
• Liaise and collaborate with local teams for  catalog  artists to get broader buy-in and access where  required .    
• Track and record all coverage for executed campaigns.     
• Design and collaborate with internal stakeholders on post campaign reporting  

Digital Optimization  

• Grow  monthly listeners for  SMET  overall via  catalog  music through  optimi zing performance on  music streaming partners  & different channels.  
• Identifying  opportunities on streaming services to grow artists, music, and playlist streams  including but not limited to SEO campaigns .  
• Maintaining and updating  c atalog/product  listings , descriptions   and metadata   from time to time.  
• Reviewing and  resolving all catalog/product related issues and discrepancies resolved.   
• Analyzing catalog performance and making recommendations for improvement.  
• Overseeing all SME T  catalogs   ensuring   the catalog listing is updated.  
• Collaborating with various departments to update the catalog information.   
• Ensuring compliance with  SME’s  catalog standards and guidelines.  
• Collaborating closely with physical sales team , any  vinyl  and CDs  revenue opportunities .  

Who you are:

Experience:   

• Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.   
• Experience in successfully delivering on quantifiable business outcomes through the execution of multiplatform and omnichannel marketing initiatives in the creative industries.  
• Deep understanding of Taiwanese music culture, trend, consumer tastes, trends & behaviors.  
• Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives.  

Technical capabilities:   

• Deep passion and knowledge of music, artists, technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists.  
• Good understanding of the music industry and all areas of the music.  
• Adept at interpreting and analysing large volumes of data to derive actionable business insights.  
• Ability to ideate on and edit short-form content for social media is a plus.  

Behavioral skills:   

• Collaborative, while possessing a hunger to learn and experiment.  
• Ability to think independently, create and develop ideas that lead to positive change/improvements.  
• Strong creative sensibilities.  
• Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.  
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries.  

Others :  

• Not a status quo person, unafraid to reasonably challenge convention.  
• Strong desire to make a difference to the music industry and contribute to successful outcomes for artists and the company.  
• A proactive self-starter.   
• A team player, able to form good relationships with internal and external stakeholders.   
• Good time management and organizational skills, able to perform under pressure.  
• Great verbal and written communications skills combined with interpersonal skills working across multiple cultures.  
• Passion for music, digital media and innovation is a MUST.  
• Fluent in both English and Mandarin.  

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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