Brand Manager

Purpose of the Job

With the support of the Marketing Manager and in line with regional marketing strategy, the Brand Manager plays a critical role in driving the growth and success of assigned brands across South Africa. The role is responsible for leading the execution and optimisation of brand plans to ensure sustainable growth, strong market and commercial performance.

The Brand Manager partners closely with cross‑functional teams and regional marketing to translate strategy into impactful execution. This includes leading ATL media planning and delivery, driving data‑led decision‑making, managing product innovation, and consistent brand performance reporting.

Main Responsibilities:

•   With the guidance of the Marketing Manager, own the preparation of the annual marketing plan & media briefs by consolidating inputs for Marketing Objectives, Business Objectives, activity grids, media plans and timelines

•     Lead ATL media planning and execution, managing media and creative agencies to ensure effective activation against approved briefs

•     Drive data-led decision-making through interpretation of market, consumer and sales data

•     Prepare internal and external brand performance reporting in line with the regional reporting calendar

•     Own product innovation & co-packing projects from concept through launch and post-launch evaluation

•     Develop strong working relationships with regional marketing and insights teams to ensure alignment and application of regional learnings

•     Assist Trade Marketing in promotional strategy development and performance evaluation

•     Own long-term sales forecasting in collaboration with Sales, Supply Chain and Finance

•     Track competitor activity and wider industry trends, translating insights into brand and channel actions

•     Contribute to food service expansion, events management and national trade visits including travel

Minimum Requirements

•    Bachelor’s degree in Marketing; post‑graduate qualification advantageous

•     Approximately 4–6 years FMCG brand management experience

•     Strong ATL media planning and execution experience, including working with media and creative agencies

•     Proven ability to make data‑driven commercial decisions, interpreting market, consumer and sales data

•     Confidence in handling large datasets and deriving actionable insights to inform brand and business decisions

•     Proficiency in market analysis tools such as Nielsen and Circana/IRI, strong MS Office skills, particularly Excel, PowerPoint

•     Excellent verbal and written communication skills, with the ability to prepare detailed reports and confidently deliver presentations to senior stakeholders

•     Strong stakeholder management and cross‑functional collaboration skills

•     Strong analytical and problem‑solving skills, with a goal‑oriented and entrepreneurial mindset

•     Ability to manage multiple projects and meet deadlines in a fast‑paced, high‑pressure environment

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.