Brand Manager

Job Description Summary:

Role Purpose  

The Brand Manager –   Sweden   plays an essential   executional   role in delivering locally relevant marketing activation across the full   Coca ‑ Cola   portfolio. As part of a   small, agile   non ‑ Top ‑ 9 marketing team , this role focuses on   adapting centrally developed brand plans, campaigns, toolkits, and IMX assets   for the   Local   market and ensuring   high ‑ quality   implementation across channels.  

The Brand Manager collaborates closely with the Marketing Director, local system partner ( CCEP   Sweden ), and the global/OU network to ensure that all brand activities meet   Local   market needs while   remaining   consistent with central brand strategy.  

This is a   hands ‑ on ,   detail ‑ oriented   role ideal for a marketer who thrives on activation, coordination,   cross ‑ functional   collaboration, and driving excellence in execution.  

What   You’ll   Do for Us  

Brand Execution & Local Adaptation  

• Adapt   centrally developed   brand plans, campaign assets, toolkits, and IMX materials into   locally relevant   activations for   Sweden .  

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with   Local   consumers across linguistic regions.  

• Support adaptation of local claims, pack/label requirements, legal approvals, and   customer ‑ specific   messaging.  

Campaign Activation & Project Management  

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and   in ‑ store   touchpoints.  

• Manage timelines,   cross ‑ functional   alignment, approvals, asset delivery, and production details for   Local -specific activities.  

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.  

Cross ‑ Functional   & System Collaboration  

• Work closely with:   

• CCEP   Sweden   marketing & commercial teams  

• Shopper & Customer Marketing  

• Media & IMX  

• RGM  

• Insights  

• Finance (POs, budget tracking)  

• Support   sell ‑ in   presentations, retailer activation plans, and   customer ‑ specific   adaptations.  

Local Consumer & Market Insights  

• Monitor   Local   consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.  

• Conduct   small ‑ scale   desk research and collaborate with Insights on   Sweden ‑ specific   learnings.  

• Ensure that   Local   nuances (language, cultural context, retail environment) guide activation decisions.  

Marketing Operations & Governance  

• Execute local packaging/label updates where needed (following central direction).  

• Manage approvals, legal checks, sustainability claims, and brand governance requirements.  

• Maintain calendars, trackers, activity grids, and campaign documentation for the   Local   market.  

Performance Tracking & Reporting  

• Track   activation   KPIs   and campaign performance (engagement, reach, distribution, shopper impact).  

• Support preparation of brand/business reviews for   Sweden .  

• Provide recommendations for improvement based on learnings and market feedback.  

Ways of Working &   Behaviours  

• Operate independently within defined plans while seeking guidance on strategic decisions.  

• Demonstrate strong collaboration, organization, agility, and proactive mindset.  

• Maintain strong relationships within central teams and the local bottler system.  

Qualifications & Requirements  

• Bachelor’s degree in Marketing , Business, Communications, or related field.  

• 3–5   years   experience   in brand management, consumer marketing, or FMCG activation roles.  

• Experience adapting centrally developed brand assets for local markets.  

• Strong project management, organizational, and coordination skills.  

• Good understanding of consumer   behavior   and   multi ‑ channel   activation.  

• Experience working with agencies and   cross ‑ functional   partners.  

• Strong communication   skills and ability to work across linguistic regions (English   required ; Swedish is a plus).  

• Ability to manage multiple tasks with strong attention to detail and   follow ‑ through .  

• Curious, proactive,   solution ‑ oriented , and comfortable operating in a small team with limited resources.  

• Experience collaborating with bottler/franchise partners preferred.  

What We Can Do   For   You  

• Hands ‑ on   experience   across campaigns, channels, and categories in a dynamic market.  

• Exposure to global marketing capabilities , toolkits, and   cross ‑ market   collaboration.  

• Opportunity to influence localized brand experiences   in an important European market.  

• Career growth   into Senior Brand Manager or IMX roles within   Sweden   or across the region.  

R ole needs physical presence in office at least 3 days/week

Skills:

Location(s):

Sweden

City/Cities:

Haninge

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.