Brand Design Lead

No Relocation Assistance Offered
Job Number #176989 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Global Design Experience (GDX) is the creative, visionary team responsible for the Colgate-Palmolive global portfolio of products, which are found in 75% of homes around the world. We have over 20 brands in five categories – Home Care, Oral Care, Personal Care, Skin Health, and Pet Care. Our deliverables range from the emotional components of a brand (look, tone, and feel, brand identity) to the visual identity (product and package design, digital, video, and photo production) for all of our brands. We are design-obsessed.

We're looking for a Brand Design Manager for TOM’s of Maine to join our GDX team. The role of the Brand Design Manager is to coordinate brand design efforts in partnership with TOMs & the Head of Division Brand Design. This role is located onsite in our NYC headquarters 4 days a week (M-Th) and as required by the business needs.

Responsibilities

• Brand Identity & Design Leadership: Strategically own, evolve, and safeguard the global visual strategy, visual identity system (VIS ID), and brand guardrails across all consumer touchpoints.

• Hands-on Design & Artwork Creation: Conceptualize, design, and produce high-quality artwork, including club packs, holiday packaging, promotional displays, and static assets.

• Concept Ideation: Bring innovation ideas to life through concept design development.

• AI & Design Innovation: Leverage modern AI visual tools (e.g., Generative AI for rapid ideation, moodboarding, concept visualization, and image editing) to streamline workflows, experiment with design direction, and accelerate creative output.

• End-to-End Execution: Lead artwork file creation and oversee the internal artwork approval process (BEAT) to achieve 100% flawless technical execution on press.

• Color Management: Drive the Design Integration Process - proactively lead color feasibility studies (i.e. comping & target development as needed) to ensure flawless execution

• Packaging & Feasibility Partnership: Partner with Packaging Engineers and Supply Chain to ensure designs are structurally viable, scalable, cost-effective, and aligned with manufacturing capabilities.

• Cross-Functional & Agency Management: Direct external agency partners on specialized projects while independently managing internal design project timelines, deliverables, and budgets.

• Omnichannel Brand Consistency: Collaborate with Digital Marketing, Omni-Channel, and agency partners to ensure product detail page (PDP) graphics, e-commerce content, and shopper marketing materials adhere strictly to the TOM’s brand world.

• Event & Experience Design: Lead visual strategy and asset creation for trade shows, sales conventions, and internal corporate meetings.

• Design Trend Insights: Stay ahead of design, CPG packaging, AI developments, and sustainability trends, leveraging insights from the  Global Design Experience team to drive innovation and perform quarterly reviews of enterprise brand touchpoints.

The ideal candidate is an experienced brand design professional with a strong grasp of creative processes, excellent communication skills, and experience working within CPG on global brands, characterized by:

• Creative Vision & Technical Execution: Ability to dream and deliver by pairing high-level strategic direction with hands-on technical skill to produce production-ready artwork and packaging graphics.

• Design Craftsmanship: A deep commitment to visual identity, brand storytelling, and design excellence with an uncompromising eye for detail.

• Digital Curiosity & AI Innovation: An AI-forward mindset that embraces generative tools and modern digital workflows to spark innovation, resolve visual problems quickly, and push creative boundaries.

• Strategic & Agile Problem Solving: Strong use of logic, creativity, and consumer insights to translate complex, ambiguous briefs into executable design solutions while continually optimizing workflows.

• Collaborative Leadership: Exceptional partnership skills across matrixed cross-functional teams, driving clarity and keeping stakeholders aligned on project timelines, risks, and deliverables.

Required Qualifications:

• Bachelor’s degree in Design or a related field.

• 8+ years of professional brand design experience.

• Proven design portfolio highlighting strong expertise in CPG design and strategic design development.

Preferred Qualifications:

Technical & Creative Expertise:

• Expert mastery of Adobe Creative Suite, AI design tools, and industry-standard creative software to produce concepts and high-fidelity assets.

• Comprehensive understanding of the full end-to-end design lifecycle, from initial concept to final execution.

• Solid knowledge of print production and manufacturing processes.

• Strong artistic precision, featuring advanced typography and color management skills.

Leadership & Execution:

• Track record of formulating and implementing effective design strategies.

• Exceptional project management abilities with acute precision.

• Outstanding interpersonal, written, and presentation skills.

Collaboration & Working Style:

• Extensive experience working in cross-functional team environments.

• Ability to motivate team members and foster an innovative, highly collaborative culture.

• Adaptable, enthusiastic team player who thrives operating independently within a global matrix.

• Ability to work onsite in NYC 4 days per week (Monday–Thursday) and as required by operational needs.

Compensation and Benefits
Salary Range $120,000.00 - $150,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.

#LI-On-site