B2B Marketing Director

Who you are

We build life-saving tech powered by AI. Our certified product PMcardio helps diagnose cardiovascular diseases, the #1 cause of death globally, by analyzing ECGs. We’re backed by leading European and US venture capital firms and work closely with top healthcare providers across the EU and the United States.

We're hiring a Director of B2B Marketing to build and scale our enterprise go-to-market engine primarily in the United States. You'll own demand generation for US hospitals and health systems, turning clinical evidence and a strong clinician user base into qualified pipeline for our Sales team. This is a builder's role for someone with a co-founder mentality: someone who owns strategy and execution, thrives in ambiguity, and moves fast.
You'll architect and run a full-funnel B2B growth engine, own the numbers, and work hand-in-hand with Sales, Clinical, and Product to keep our messaging consistent across the website, conferences, ABM campaigns, and customer communication.
We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from frontline clinicians to cardiology and emergency department leaders, investors and the general public, and be rewarded for the growth you drive, this role is for you.

The opportunity
Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: a HubSpot CRM with automated workflows, thousands of clinicians already using PMcardio individually as a bottom-up entry point into their institutions, an identified pipeline of health systems, clinical validation and medical-education assets ready for distribution, relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in cardiology and emergency medicine. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader.

What you'll do

Your role

• Architect and execute the full-funnel B2B growth strategy, supporting pipeline, launches, and key announcements, and turning our clinician user base into a high-performing lead-gen engine for health-system deals
• Lead demand generation across priority US health systems, scaling qualified pipeline through account-based marketing, paid, organic, and referral channels
• Run webinars, lead events, and conferences: end-to-end promotion, registrations, live coverage, and follow-ups
• Own the B2B brand and content engine across our channels (LinkedIn, blogs, newsletters, email flows, case studies, landing pages, decks), turning clinical evidence, KOL voices, and real-world outcomes into stories that land with clinicians, clinical leaders, and health-system executives
• Own the website and marketing tech stack (HubSpot CRM, automation, personalization), keeping pages conversion-focused and decisions data-driven
• Track and report performance, monitoring pipeline metrics from MQL to closed-won and iterating continuously
• Build and lead a high-performing team and manage external partners to protect brand consistency
• Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models

What you need

Your profile

• Proven track record scaling healthcare technology or SaaS from early traction to hyper-growth
• A pipeline builder: instinct to find unconventional, high-leverage ways to generate demand in long, complex B2B sales cycles, running rapid experiments across ABM, events, content, and outbound channels
• Hands-on executor with a strategic mind: you build, experiment, execute, and iterate in real time; you own the strategy and you're the one shipping it
• Tech native: analytical, technical, and data-driven, using AI to deliver faster and smarter
• Strong communicator: able to turn complex clinical topics into clear and engaging messages for clinicians, clinical leaders, and health-system executives
• Highly adaptable and resilient: thrives in ambiguity, makes quick, informed decisions, and pushes forward in fast-changing environments
• Mission-driven with a co-founder mentality: interested in healthcare and AI, and motivated to take full ownership of a domain