Automotive Field Marketing Manager - ANUSA

Position Summary:
The Automotive Field Marketing Manager serves as the dedicated marketing partner for AutoNation USA (ANUSA) stores, driving marketing performance through local strategy execution, data analysis, and close collaboration with store and market leadership. Reporting to the Field Marketing Director, this role partners with General Managers and operations leaders to optimize traffic, leads, inventory performance, paid media effectiveness, and WBYC (We'll Buy Your Car) acquisition efforts.

This position analyzes store and market performance, identifies growth opportunities, and develops actionable marketing recommendations to support used vehicle sales objectives. As the primary marketing contact for ANUSA stores, the manager works cross-functionally with Operations, Strategy, and Field Marketing teams to align marketing initiatives with business goals and drive measurable results.

Job Responsibilities:

• Execute local marketing strategies that support sales, ANUSA, after-sales, and WBYC business objectives.
• Analyze store traffic, leads, channel performance, inventory impact, and conversion trends to identify opportunities and performance gaps.
• Partner with the Senior Local Marketing Manager and operations leaders to develop solutions and recovery plans for underperforming stores and channels.
• Monitor paid media performance and provide recommendations on budget allocation, channel mix, and spend optimization.
• Manage campaign planning, creative development, production, and execution at the local and field level.
• Support integrated local and national marketing initiatives while driving adoption across ANUSA stores.
• Gather and analyze competitive intelligence, pricing trends, and local market insights to inform marketing strategies and offers.
• Ensure compliance with brand, legal, and OEM standards while identifying website, merchandising, or customer experience issues impacting performance.
• Serve as the primary marketing partner for ANUSA General Managers, providing performance insights, budget visibility, lead analysis, and marketing guidance.
• Collaborate with Analytics, Retail Operations, and market leadership to address lead generation, inventory, pricing, and operational challenges.
• Support marketing communications, campaign rollouts, training initiatives, events, and new business line expansions.
• Evaluate lead provider and channel effectiveness against performance goals and recommend actions to improve results.
• Travel to assigned stores to assess marketing execution, understand local market dynamics, and partner with leadership on performance improvement.
• Participate in leadership meetings and champion AutoNation's values, mission, and customer-focused culture.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 5+ years of marketing experience including campaign management and field marketing.
• Marketing analytics, forecasting, and budget management experience.
• Demonstrated ability to work collaboratively with cross-functional teams and influence stakeholders.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience working with agencies and marketing technology platforms preferred.

 Requirements:

• Required travel (up to 25% per month)
• Must have a flexible schedule

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Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
 

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.