Area Market Development Manager - Lower Northern to Central

Company Description

Syngenta is one of the world’s leading agriculture innovation company (Part of 33.4 billion USD Syngenta Group) dedicated to improving global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 60,000 people in over 100 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.

Job Description

Role purpose

Lead and develop a high-performing team of Market Developments to drive market demand generation across assigned territories: Drining demand through demand generation activities. Oversee demonstration plot planning to effectively showcase product differentiation in the entire areas.

Accountabilities

• Lead Grower Engagement Strategy – Guide team in building trust-based relationships with key growers. Oversee demonstration plot planning to effectively showcase product differentiation in the entire areas.

• Team Leadership & Development – Lead, mentor, and coach Sales Executive and Market Development Officers through regular performance reviews and capability-building sessions. Optimize territory coverage and resource allocation to maximize market penetration.

• New Product Launch Coordination – Coordinate regional launch strategies for new products, ensuring seamless execution across dealer network and grower base.

• Technical Leadership & Support – Provide escalation support for complex agronomic challenges. Collaborate with technical teams to maximize product performance and grower satisfaction.

• Budget & Expense Management – Manage regional activity budgets and ensure optimal resource allocation. Review and approve team expense claims for accuracy, compliance, and timely submission.

• Market Intelligence & Insights – Work with Marketing team to Analyze market trends, competitive activities, and grower needs. Synthesize field intelligence and collaborate with marketing on crop-specific promotional materials.

• Data Collection & Analysis – Ensure systematic collection of grower data and product usage insights to support evidence-based decision-making and sustainable growth.

• Technology & Innovation Adoption – Drive adoption of digital tools and agricultural technologies to enhance team productivity, reporting accuracy, and operational efficiency.

Critical success factors & key challenges

• Effectively coordinate with Distributors' market forces,
• Ability to influence and establish trusted partnerships with Distributors and dealers
• Effectively execute sales and marketing programs in compliance with GTM strategies.
• Move quickly and creatively to stay ahead of competitors in a dynamic marketing environment.
• Resilience, ability to adapt to rapid Change.

Qualifications

• Bachelor's degree in Agronomy, Agriculture, Plant Science, or related field
• Minimum 5-7 years in agricultural sales or crop management, with at least 2-3 years in a leadership role
• Proven experience in dealer/distributor management and channel development
• Strong knowledge of specialized crop segments in designated Area
• Demonstrated success in achieving sales targets and developing high-performing teams
• Valid driver's license and willingness to travel extensively within assigned region

Additional Information